-
1 outside audience
а) общ. (группа людей, которые не имеют какого-л. прямого отношения к данной организации или мероприятия, напр. не являются членами организации, не принимали участия в организации и подготовке мероприятия, но привлекаются в качестве консультантов, советчиков, критиков, зрителей, потребителей и т. п.)A course assignment involving a research project is not considered research if the data are only shared with the course instructor and/or students in the class and never shared with an outside audience. — Курсовая работа, предполагающая проведение исследования, не будет считаться исследовательской, если ее результаты будут продемонстрированы только преподавателю и/или остальным студентам, без привлечения внешней аудитории.
The term includes a wide range of theatre activities and situations developed by and for the participants rather than for an outside audience. — Семестр предполагает организацию различных театральных постановок и мероприятий для самих участников, а не для внешней аудитории.
Negotiators will often make speeches that are designed more to appeal to the outside audience than the people at the table. — Участники переговорного процесса часто произносят речи, которые скорее адресованы внешней аудитории, нежели остальным участникам переговоров.
б) марк. (группы лиц, которые либо являются потенциальными потребителями товаров и услуг организации, либо могут оказывать на нее какое-л. значительное влияние, напр., спонсоры, представители властных структур и СМИ; к такой аудитории часто обращены рекламные сообщения компании, различные информационные мероприятия, такие как пресс-релизы и т. п.)If you don't have the budget to accommodate professional survey work, you and your colleagues must monitor those perceptions yourself. Interact with members of that outside audience by asking questions like "Have you ever had contact with anyone from our organization? Was it a satisfactory experience? Are you familiar with our services or products?" — Если у вас нет средств для проведения профессионального исследования, вы и ваши коллеги должны сами проследить и выяснить, как воспринимается ваша организация. Для этого необходимо провести опросы внешней аудитории типа: "Были ли у вас контакты с нашей организацией? Насколько они были позитивны? Знакомы ли вам наши услуги или товары?".
Ask yourself one big question. Who is my public relations target? Focus on that certain outside audience that you know affects your organization more than any other. — Задай себе один главный вопрос. Кто входит в целевую аудиторию моей PR-кампании? При ответе на вопрос сконцентрируй все внимание на той части внешней аудитории, которая больше всего влияет на твою организацию.
The new design of our web-site is meant to be a marketing tool to the outside audience. This includes potential students, donors, alumni, media representatives, job applicants, and so on. — Новый дизайн нашего веб-сайта является маркетинговым инструментом для воздействия на нашу внешнюю аудиторию, которая представлена потенциальными студентами, спонсорами, бывшими студентами, представителями СМИ, потенциальными сотрудниками и т. п.
Syn:See: -
2 large
large [laʀʒ]1. adjectivea. ( = grand) wide ; [lame, dos, visage, main, nez, front] broad ; [jupe] full ; [chemise] loose-fitting ; [pantalon] baggyb. [pouvoirs, diffusion, extraits] extensive ; [choix, gamme] widec. ( = généreux) generousd. ( = tolérant) il est large d'esprit2. adverb• prends un peu plus d'argent, il vaut mieux prévoir large take a bit more money, it's better to allow a bit extra3. masculine nouna. ( = largeur) une avenue de 8 mètres de large an avenue 8 metres wideb. ( = haute mer) le large the open sea* * *laʀʒ
1.
1) ( de grande dimension) [épaules, hanches, paumes] broad; [couloir, avenue, rivière, lit] wide; [sillon] broad; [manteau] loose-fitting; [pantalon] loose; [jupe, cape] full; [chandail] big; [geste, mouvement] sweeping; [sourire] broad; [courbe, détour] longlarge de trois mètres — three metres [BrE] wide
2) ( important) [avance, bénéfice] substantial; [choix, public] wide; [concertation, coalition] broad; [extrait, majorité] large4) ( ais é) [vie] comfortable5) ( ouvert)avoir les idées larges, être large d'esprit — to be broad-minded
2.
1) ( généreusement) [prévoir] on a generous scale; [calculer, mesurer] on the generous side2)
3.
nom masculin1) ( largeur)faire quatre mètres de large — to be four metres [BrE] wide
2) Nautisme open seaprendre le large — Nautisme to sail; grand
••ne pas en mener large — (colloq) to be worried stiff (colloq)
* * *laʀʒ1. adj1) (passage, boulevard, étendue, couverture, éventail) wide, (majorité) large, (épaules, visage, sourire) broad2)3) fig (= généreux) generous2. adv1) [voir, prévoir, calculer]Nous avons préféré voir large au cas où les invités viendraient avec leurs familles. — We thought we'd better allow plenty in case our guests brought their families.
En calculant large, je pense que l'on devrait être à Édimbourg dans une heure. — Allowing plenty of time, I think we should be in Edinburgh in an hour.
2)3. nm1) (= largeur)5 m de large — 5 m wide, 5 m in width
2) (= mer)Le bateau est actuellement au large du Portugal. — The boat is off the coast of Portugal at the moment.
3)en long et en large [expliquer, décrire, parcourir] — in every detail
* * *A adj1 ⇒ Les mesures de longueur ( de grande dimension) [front, épaules, hanches, paumes, nez] broad; [couloir, avenue, rivière, lit] wide; [sillon] broad; [manteau] loose-fitting; [pantalon] loose; [jupe, cape] full; [chandail] big; [geste, mouvement] sweeping; [sourire] broad; [courbe, détour] long; une caisse aussi large que haute a box as wide as it is high; faire de larges gestes des bras to make sweeping gestures with one's arms; former un large cercle to form a big circle; être large d'épaules/de hanches to have broad shoulders/hips; être large de trois mètres to be three metresGB wide;2 ( important) [avance, bénéfice] substantial; [choix, gamme, public] wide; [concertation, coalition] broad; [extrait, majorité] large; remporter une large victoire to win by a wide margin; dans une large mesure, pour une large part to a large extent; au sens large in a broad sense; prendre une large part dans qch to take a large part in sth; bénéficier d'un large soutien to have widespread support;3 ( généreux) [personne] generous (avec to);5 ( ouvert) avoir les idées larges, être large d'idées to be broad-minded, to be liberal; avoir l'esprit large, être large d'esprit to be broad-minded.B adv1 ( généreusement) [prévoir] on a generous scale; [calculer, mesurer] on the generous side; il vaut mieux prévoir large it's better to plan on a generous scale; et quand je dis dix je suis large○! and when I say ten I'm erring on the generous side!; trois kilos de spaghetti, tu as vu large○! three kilos of spaghetti, you don't believe in skimping, do you?;2 Mode s'habiller large to wear loose-fitting clothes; un modèle qui chausse large a wide-fitting shoe.C nm1 ( largeur) faire quatre mètres de large to be four metresGB wide; un ruban de deux centimètres de large a ribbon five centimetresGB wide; être au large○ to have plenty of room;2 Naut open sea; gagner le large to reach the open sea; au large offshore; au large de Marseille/des côtes bretonnes off Marseilles/the coast of Brittany; l'air/le vent du large the sea air/breeze; prendre le large Naut to sail; fig○ to make oneself scarce○; ⇒ grand.ne pas en mener large○ to be worried stiff○.[larʒ] adjectif3. [considérable] largeelle a une large part de responsabilité she must bear a large ou major share of the blameavoir un large vocabulaire to have a wide ou wide-ranging vocabularyelle a fait de larges concessions/un large tour d'horizon she made generous concessions/an extensive survey of the situationles journaux ont publié de larges extraits de son discours the papers quoted extensively from his speech4. [généralementéral]5. [généralementéreux] generous6. [ouvert] openleur père a l'esprit large their father is open-minded ou broad-minded7. [excessif]————————[larʒ] nom masculin1. [dimension] width2. NAUTIQUEau large offshore, at sea————————[larʒ] adverbecalculer ou prévoir large to allow a good margin for error————————en large locution adverbiale -
3 public
public, -ique [pyblik]1. adjectivea. ( = non privé) publicb. ( = de l'État) [services, secteur, finances] public ; [école, instruction] State before n, public (US)2. masculine nouna. ( = population) le public the (general) public• « interdit au public » "no admittance to the public"b. ( = audience, assistance) audience• être bon/mauvais public to be easy/hard to pleasec. ( = secteur) le public the public sector* * *
1.
- ique pyblik adjectif [lieu, argent] public; [enseignement] state (épith) GB, public US; [entreprise, chaîne] state-owned (épith)homme or personnage public — public figure
2.
nom masculin1) ( tout le monde) public‘interdit au public’ — ‘no admittance’
2) (de spectacle, conférence, d'émission) audience; ( de manifestation sportive) spectators (pl)3) ( lecteurs) readership4) ( adeptes)5) ( secteur)* * *pyblik (-ique)1. adj1) (jardin, piscine, bibliothèque) public, (école, instruction) state modif2) (scrutin) open2. nm1) (= population) publicCe parc est ouvert au public. — The park is open to the public.
2) (= assistance) audienceLe public a applaudi le chanteur. — The audience applauded the singer.
Je déteste parler en public. — I hate speaking in public.
* * *A adj [lieu, vente, argent] public; [école, enseignement] state ( épith) GB, public US; [entreprise, chaîne] state-owned ( épith); rendre qch public to make sth public; la dette publique the national debt; hôpital public state-run hospital; les cours sont publics the lectures are open to the public; en audience publique in open court; homme or personnage public public figure; femme or fille publique prostitute.B nm1 ( tout le monde) public; en public in public; ouvert au public open to the public; ‘interdit au public’ ‘no admittance’; ‘avis au public’ ‘public notice’; porter qch à la connaissance du public to make sth public; ⇒ grand;2 (de spectacle, conférence, d'émission) audience; ( de manifestation sportive) spectators (+ v pl); s'adresser à un public jeune/un large public to be directed at a young audience/a wide audience; il lui faut un public he/she has to have an audience; être bon public to be easily pleased; être mauvais public to be hard to please; tous publics for all ages; on entendait des rires dans le public there was laughter in the audience;3 ( lecteurs) readership;4 ( adeptes) avoir un public to have a following; elle ne veut pas décevoir son public she doesn't want to disappoint her fans ou public;1. [ouvert à tous] publicsa nomination a été rendue publique ce matin his nomination was officially announced ou was made public this morning————————nom masculin1. [population] publicle grand public the general public, the public at large2. [audience - d'un spectacle] public, audience ; [ - d'un écrivain] readership, readers ; [ - d'un match] spectatorspublic féminin/familial female/family audiences'adresser à un vaste public/à un public restreint to address a vast/limited audiencec'est un excellent livre, mais qui n'a pas encore trouvé son public although the book is excellent, it hasn't yet found the readership it deserves3. [secteur]————————en public locution adverbiale————————grand public locution adjectivale
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